Earlyasset is transforming how private company shareholders access liquidity — and how companies manage it. We believe employees, early investors, and stakeholders deserve to unlock value on their own terms.
Our mission
We're on a mission to reduce the friction of secondary transactions, giving private company shareholders access to liquidity while keeping issuers in control.
As companies stay private longer, employees and early investors need flexible ways to access the value they've helped create. Earlyasset provides a trusted platform that connects shareholders with company-friendly liquidity solutions while maintaining confidentiality and security — making secondary transactions simple and transparent for everyone involved.
"The secondary market is no longer a niche — it's infrastructure for the modern private company."
— Earlyasset, Inc.
What we do
We specialize in custom-structured secondary transactions for growth-stage companies — the kind that are too complex, too costly, or too early for traditional tender offers. We handle the complexity so your team doesn't have to.
Our platform streamlines the entire secondary transaction process, from valuation to closing, ensuring smooth, compliant transfers of private company equity.
We provide expert guidance throughout the liquidity journey, helping stakeholders understand their options, navigate complexities, and make informed decisions.
Our values
From how we build our platform to how we serve our community — these core principles are non-negotiable.
No hidden fees, no surprises. Every stakeholder deserves to understand exactly how the process works and what to expect.
We employ bank-level security measures and maintain strict confidentiality protocols to protect your sensitive financial data and transaction details.
We put power back in the hands of shareholders — giving you control over your liquidity decisions, on your timeline, without compromising your position.
The private markets are evolving rapidly. We continuously innovate our technology and processes to stay ahead, making secondary transactions simpler and more accessible.
We build lasting relationships with companies, employees, and investors. Trust is earned through consistent delivery, integrity, and putting our community's interests first.
We navigate complex regulatory requirements so you don't have to. Our commitment to compliance ensures every transaction meets the highest legal and ethical standards.
Our founders
Deep expertise in venture secondaries and technology startups, built over decades in the market.
Shawn is a co-founder and CEO of Earlyasset with a background in venture secondaries and technology startups. He discovered the secondary market in 2010 as a seller of Groupon shares, a company he helped found.
Prior to Earlyasset, he was a founder and managing director at BullVC Fund, a secondary venture firm. Throughout his career, he has advised and invested in numerous technology startups.
B.A. Economics, Vanderbilt University
Alex is a co-founder of Earlyasset with a background in venture secondaries and corporate law. Prior to Earlyasset, he was at 137 Ventures, a leading secondary venture firm, where he led key legal and business development initiatives.
Earlier in his career, Alex was a corporate transactional lawyer at an international law firm.
B.S. Mathematics, Stanford University · J.D., William & Mary Law School
Also from our team
Earlyasset Capital is a venture secondaries fund focused on growth-stage technology companies. We buy shares directly from founders, employees, and early investors.
Join the waitlist for SecondaryOS and be among the first companies on the platform when we launch in 2026.
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